THE BRAND EVOLUTION STAGE MODEL - A CASE STUDY OF FLIPKART

The Brand Evolution Stage Model - A Case Study of Flipkart

The possible brand evolution process is suggested by Goodyear (1996)s.It consists of six stages, namely unbranded goods, brand as reference, brand Olive Leaf as personality, brand as icon, brand as company, and brand as policy.However, the Goodyear model is just a general and conceptual model.This study considered the case of Indian e-retail Compan

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Metalingual workshop

The aim of this study is to ratify the importance of metalinguistic CAPABILITIES in developing literacy.Having worked with children in the first sa year of primary school, we were able to reconfirm the concept that development of these skills followed a phonological awareness, syllable and semantic sequence.One needs to develop the Acoustic Phospho

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Faster Transformer-DS: Multiscale Vehicle Detection of Remote-Sensing Images Based on Transformer and Distance-Scale Loss

Vehicle detection (VD) on remote sensing (RS) images has gained impressive achievements these years, mainly thanks to the development of popular learning-based object detection architectures [e.g., faster R-convolutional neural network (CNN), YOLO series, etc.].However, for RS images, mutiscale INCENSE COCONUT VD with tiny size still remains challe

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Triglyceride-Mimetic Prodrugs of Buprenorphine Enhance Oral Bioavailability via Promotion of Lymphatic Transport

Buprenorphine (BUP) is a potent opioid analgesic that is widely used for severe pain management and opioid replacement therapy.The oral bioavailability of BUP, however, is significantly limited by first-pass metabolism.Previous studies have shown that triglyceride (TG) mimetic prodrugs of the steroid hormone testosterone circumvent first-pass metab

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